Much of the time, brands open a Facebook fan page, start blogging, or post a video of someone from the office and wait for views or comments. The problem is, with no strategy behind your social media plan, even 1000 comments or views won't get you closer to success. Our strategy focuses on things like market opportunity, brand advocates, and great content ideas.
Our launch received Twitter attention from mass consumer content outlets such as E! News hosts, other celebrity buzz feeds, and more general tech lover audiences. We encouraged reviews by prominent sources such as JoshSpear and iLounge with published articles about TyPad that were retweeded dozens of times and probably garnered millions of impressions.
While there are a lot of social networks out there, one of the golden rules of digital marketing is to go where your customers go. Right now, that place is Pinterest. Not convinced? According to Compete, unique visitors to Pinterest.com increased by 429% from September to December 2011, and the social network already boasts a user base of 3.3million.